Our Story
From TruWood Artisans to Truewoods Timber & Furniture - A journey of growth, passion, and unwavering commitment to quality.
Crafted by Nature, Perfected by Hand
Founded by master craftsman Holly Carmichael, Truewoods Timber & Furniture represents over 27 years of dedication to the art of woodworking. What began as TruWood Artisans - a boutique custom furniture maker - has evolved into a comprehensive resource for the entire woodworking community.
Our recent rebranding in late 2024 reflects our strategic expansion from serving individual clients seeking unique statement pieces to supporting professional contractors, interior designers, and fellow artisans with premium materials and expert craftsmanship.
Located in the heart of Edmonton, Alberta, we source the finest Canadian materials and combine traditional techniques with modern precision to create furniture that tells a story and stands the test of time.
Our Values
These core principles guide every project we undertake and every relationship we build.
Passion for Wood
Every grain tells a story, every knot adds character. We celebrate the natural beauty that makes each piece unique.
Master Craftsmanship
With 27+ years of experience, our techniques blend traditional woodworking with modern precision.
Customer-Centric
Your vision guides our craft. We listen, collaborate, and create pieces that exceed expectations.
Sustainable Practices
We source responsibly and give new life to reclaimed materials, honoring both tradition and environment.
Our Journey
From humble beginnings to becoming Edmonton's premier woodworking destination.
Foundation
Holly Carmichael begins her journey in custom woodworking, establishing TruWood Artisans.
Recognition
First major commercial project with local businesses, establishing reputation for quality.
Expansion
Added TruWood Original collection, featuring collectible pieces with unique stories.
Evolution
Rebranded to Truewoods Timber & Furniture, expanding to serve the complete woodworking community.
Meet Our Team
Passionate artisans dedicated to bringing your vision to life.
Holly Carmichael
Founder & Master Craftsman
With 27+ years of experience, Holly leads our team with unmatched expertise in custom furniture design and traditional woodworking techniques.
Expert Craftsmen
Design & Production Team
Our skilled artisans bring decades of combined experience in fine woodworking, finishing, and custom design solutions.
Client Services
Consultation & Support
Our dedicated team ensures seamless communication from initial consultation through final delivery and beyond.